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New 2026 BRAVIA Products, with colourful RGB.

New 2026 BRAVIA Products, with colourful RGB.

Future of Colour and Sound is Here

New 2026 BRAVIA Product Announcement

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THE LATEST

DI Cashback

Purchase a qualifying camera or lens and receive $50 cash back.

WH-1000XM6

Meet Sandstone

A situational shot of a man holding a camera with a mountain in the background

α7 V

Redefine basic

SEL2470GM2

SEL2470GM2

Standard zoom FE 24–70 mm F2.8 GM II

Living room setup with BRAVIA 8 II displaying night skyline.

BRAVIA 8 II

The centrepiece. Ultimate visuals and slimness.

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HTA9M2

BRAVIA Theatre Quad | Flagship Home Theatre System | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X®

BRAVIA Theatre Quad

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SRSULT30/H

ULT POWER SOUND series | ULT FIELD 3 Wireless Portable Speaker

Starting at

ILCE7M3/B

Alpha 7 III with 35mm full-frame image sensor

ILCE-7M3/ILCE-7M3M

Starting at

WF1000XM5/B

WF-1000XM5 Wireless Noise Cancelling Headphones

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