Press Release

August 22, 2008

Sony unveils wireless multi-room audio system for iPod players

TORONTO – Sony today took the wraps off its new wireless, multi-room audio system for listening to iPod® players. The new S-AIRPLAY™ system features Sony's S-Air™ technology, which provides a practical, wireless multi-room solution without complicated setup requirements. Wireless audio can be transmitted from the system's main docking station in one room to various rooms throughout the home -- up to nearly 164 feet—simply by plugging a separate S-Air wireless speaker into a power outlet.

"This technology makes it easy to listen to music from a compatible iPod without carrying it from room to room," said Junior Ali, director of marketing, personal audio products at Sony of Canada Ltd. "It's an easy, inexpensive way to get multi-room audio without professional installation."

S-Air technology delivers audio wirelessly to the included speakers without interfering with other household devices. The system comes with one docking station and two S-Air wireless speakers, but it can transmit to up to 10 speakers simultaneously (additional speakers sold separately).

Equipped with an AM/FM tuner, the S-AIRPLAY system's dual source feature lets users listen to music from the iPod player or from a radio station. Listeners in one room can hear their favorite radio station, while listeners in another room can enjoy music from the iPod at the same time.

The S-Air wireless speakers include remote control capability for the iPod player's music tracks so you can advance or go back to previously played songs. The speakers also incorporate sleep timers and an alarm clock function, making them perfect for bedside placement.

To connect to an existing home theater system or television set, the docking station includes composite A/V outputs. It also charges the iPod while it is docked.

Pricing and Availability
Pre-orders for the S-AIRPLAY audio system are now being accepted online at www.sonystyle.ca. The system (model AIR-SA20PK) will be available in September for about $400 at Sony Style® locations and select retailers nationwide. Additional S-Air wireless speakers will also be available next month for about $130 direct from Sony.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 80 Sony Style retail stores across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

Contact:
Candice Hayman
Sony of Canada Ltd.
(416) 718-5048
candice_hayman@sony.ca

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