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Front view of A95L Series BRAVIA TV on stand, fitted with BRAVIA CAM
A95L | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A95L Series

NEW
Where To Buy
A95L Series
Where To Buy
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design
65-in TV design

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Infinite colours.
Definitive contrast.

Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.

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  • XR-55A95L

    139 cm (55")
    NEW

  • XR-65A95L

    164 cm (65")
    NEW

  • XR-77A95L

    195 cm (77")
    NEW
Where To Buy

Worldwide colours

Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™.

Learn about BRAVIA XR
Detail of TV screen showing red, orange, green and blue crystals with Sony XR logo in foreground

Contrast. Unsurpassed.

Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximized.

See all our XR Picture features
Detail of corner of TV showing multicoloured nebulae on screen

Screen speaker,
sounds cinematic

As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Exactly like in the movie theatre.

See all our XR Sound features
Sound waves radiating out in concentric rings from two places on a TV screen with screen speaker

Best seat. Anywhere. Anytime.

Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognizes where you’re sitting and optimizes settings accordingly.01
 
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BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation® 5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarök showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV

See what makes this TV special

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This video introduces the 2023 model of Sony A95L BRAVIA XR MASTER series 4K QD-OLED TV. 

This TV provides an immersive experience with the highest picture and sound quality for all types of content.

Cognitive Processor XR maximizes the potential of QD-OLED to achieve worldwide colours.

With Acoustic Surface Audio Plus, sound comes from exactly the right place in the scene.

BRAVIA CAM recognizes where you’re sitting and optimizes settings accordingly.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games.

Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. The rear of the aluminum stand vanishes from view when seen from an angle. It comes equipped with a prestige multi-position stand.

FEATURES

Screenshot showing multicoloured nebulae in orange, yellow, blue and green

Picture
Sound waves radiating out in concentric rings on a TV screen with screen speaker

Sound
Scene from God of War: Ragnarok showing a handshake between two warriors

Game Features
BRAVIA TV displaying an array of entertainment apps and streaming services

Smart Features
Illustration of two people watching TV showing how ambient light sensing optimises brightness and power consumption

Eco
Detail of corner of BRAVIA TV showing virtually frameless Seamless Edge design

Design

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