BRAVIA XR 

World's first TVs with cognitive intelligence

Complete immersion in an experience that thrills and moves you, and feels just like the world around us.

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Best full-frame camera and lenses recommended by Sony

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Picture of α7 III with 35 mm full-frame image sensor
α7 III with 35 mm full-frame image sensor
ILCE-7M3 / ILCE-7M3K
(468468)
Starting at$2,599.99
Picture of α7R IV 35 mm full-frame camera with 61.0 MP
α7R IV 35 mm full-frame camera with 61.0 MP
ILCE-7RM4
(8181)
$4,499.99
Picture of FE 200–600 mm F5.6–6.3 G OSS
FE 200–600 mm F5.6–6.3 G OSS
SEL200600G
(8686)
$2,499.99
Picture of FE 70-200 mm F2.8 GM OSS
FE 70-200 mm F2.8 GM OSS
SEL70200GM
(5858)
$3,099.99
Picture of FE 24–105mm F4 G OSS Lens
FE 24–105mm F4 G OSS Lens
SEL24105G
(125125)
$1,649.99

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