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Vibrant contrast.
Vivid colours.
Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.
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XR-55X90L139 cm (55")
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XR-65X90L164 cm (65")
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XR-75X90L189 cm (75")
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XR-85X90L215 cm (85")
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XR-98X90L248 cm (98")
Amazing brightness. Piercing contrast.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.0
Intense contrast,
feel the depth
Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.0
Sound harmonized. Pictures synchronized.
Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.0
Game time. Be invincible.
Designed slim. Machined in metal.
See what makes this TV special
FEATURES
Designed with the environment in mind
Sony is committed not only to offering products, services and content that deliver exciting experiences, but also to working towards our goal of a zero environmental footprint throughout our business activities.
- Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
- Power Saving Mode helps save energy by adjusting the display brightness
- Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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XR-65X90L
164 cm (65") -
XR-98X90L
248 cm (98") -
XR-55X90L
139 cm (55") -
XR-75X90L
189 cm (75") -
XR-85X90L
215 cm (85")