Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.0
Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.0
Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.0
This video introduces the 2023 model of Sony X90L BRAVIA XR 4K Full Array LED TV.
This TV provides an immersive experience with high picture and sound quality for all types of content.
Cognitive Processor XR maximizes the potential of Full Array LED to achieve amazing brightness, piercing contrast.
With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals.
BRAVIA CAM recognizes where you’re sitting and optimizes settings accordingly.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. It comes equipped with a prestige multi-position stand.
Sony is committed not only to offering products, services and content that deliver exciting experiences, but also to working towards our goal of a zero environmental footprint throughout our business activities.