Powerful processing.
Ultimate picture.

Powered by Picture Processor X1 Ultimate
Truly immerse yourself

Unlike any TV viewing experience before, Sony TVs deliver premium picture quality for the ultimate viewing experience. Picture processing has always been at the core of Sony’s TV design philosophy, with the X1 Processor family as the culmination of decades of development and engineering.
Led by the Picture Processor X1 Ultimate, content is analyzed in real time to bring out OLED and LED’s intense contrast, peak brightness, and natural colours. Everything you watch is enhanced to present content faithfully, as the creators intended. Sony TVs powered by the X1 processor family bring the very best in premium picture quality, while voice control and beautiful design make them the centrepiece of your home entertainment.

Your home and Sony TV in perfect harmony

A flush edge, one-slate design and noiseless stand. It’s an approach that lets you immerse yourself in what you’re watching, not the TV itself. Better still, the premium two-way stand gives you the freedom to raise the TV to accommodate a soundbar.