To create this closer-to-reality feeling, Cognitive Processor XR divides the screen into hundreds of zones and recognizes individual objects in these zones better than ever before. What’s more, they can cross-analyze around a few hundred thousand different elements that make up a picture in a second, the same way that our brains work.
What does reality feel like? That's the question BRAVIA XR TVs aim to answer with "Cognitive intelligence." It understands the way our eyes see, and our ears hear, to present a more human perspective on screen—for an experience that's closer to the real world and puts you deeper into every scene.
Hear from the engineering team behind the new BRAVIA XR TVs about what drove them to create a completely new type of TV processor.
Hear from the creative team behind the BRAVIA XR design about its minimalism concept, with extremely narrow bezels and a one-slate design that delivers a truly immersive experience at home.
Learn about the philosophy behind BRAVIA XR with Cognitive Processor XR inside and how it enhances vision and sound for an experience that’s more realistic than ever before. See interviews with our partners about BRAVIA CORE and Google TV about their involvement in these features.