Slice of Living 2018

Soft Minimalism
Occupying the space between harmony and emphasis

When designers are looking at ways to harmonize TVs with living spaces, a piece of art can be an inspiration. Artwork and sculptures manage to function as natural inhabitants of the space despite incorporating attention-capturing visual attributes. Blending the elements “harmony” and “emphasis,” two seemingly incongruous characteristics, art fills spaces with unique tones that resonate with comfort and luxury. The “Soft Minimalism” concept centres on uniting the discreet and the noticeable into the look of a TV as an actual object.

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Easy to be around: an important quality for people and TVs

In the same way that it’s more comfortable to be around people who are warm, a TV design needs to have warmth to add value to a room and weave its way into the fabric of everyday life. If TVs could find that balance of form and function, of harmony and emphasis, people would have more choice with how a TV fits their home. While minimalist designs may be vital in creating an immersive viewing experience, they run the risk of feeling cold and inorganic.

When “Soft Minimalism” is achieved, the result is a TV that wows. When it’s on, the design eliminates extraneous elements to maximize the power of the visual experience. When it’s off, it resides comfortably in its element, harmonizing with the space around it like a piece of beautiful artwork.

We live in an age where simplicity and comfort are dominant themes that are more achievable than ever. Emerging from these ideals, the concept of “Soft Minimalism” shapes a new embodiment of what a TV can be.

How new value can grow out of antinomy

We’re always trying to find new experiences and new value in antinomy, the contradictory, paradoxical elements of design. The “Soft Minimalism” concept is basically proposing a “white black.” On the one hand, it’s got an emphatic visual presence—but on the other hand, it blends into spaces with the cool, withdrawn feel of a video system. For us, the focus was on developing a TV that would balance those two contradictory dimensions and resonate with today’s lifestyles.

Tako, Chief Art Director