Innovative products deserve advanced environmental performance
Worry-free performance including shock-resistance is essential for mobile devices you’ll want to carry around and enjoy any time. To be suitable, the material used would require the right performance characteristics. Introducing the new Xperia™ Ear, featuring SORPLAS™ recycled plastic exclusively by Sony.
Weight reduction of approximately 30%
Most packages are made of cardboard to offer sufficient protection during shipping. The Xperia™ Ear package uses recycled paper with a corrugated structure to greatly reduce weight compared to normal chip boards made of recycled paper while maintaining sufficient strength. This contributed to reducing weight as well as a substantial reduction in the amount of paper used.
Beautiful finish overcomes weaknesses
The ridged surface caused by a corrugated structure is overcome by applying a highly printable paper layer on the outside. A new technique was developed to insert slits in the paper where it folds, contributing to a package with beautifully printed surfaces and folded edges.
Precisely controlling chemical substances for peace of mind
Sony has established its own global standards for the management of chemical substances used in its parts and materials, and applies them equally worldwide. Take brominated flame retardants (BFRs), for instance. Some BFRs are harmful to human health and tend to remain in the environment and accumulate in living organisms. Sony Mobile Communications has led the industry by banning their use in mobile phones (circuit boards, cables and casings) back in 2002. By adopting such measures already applied to Xperia™ smartphones and tablets, we have achieved zero usage of BFR in Xperia™ Ear.
Another step closer to a zero environmental footprint in the mobile field
The “Road to Zero” is Sony’s ultimate roadmap to a more sustainable world. In order to achieve the goals of Sony’s global environmental plan, we approached our new smart device from the perspective of resource saving, enabling us to expand the usage of recycled plastic and reduce the use of paper. Sony will rise to the challenge of expanding environmental initiatives in new products and categories as well.