Sony’s Original Blended Material

Packaging made from 100% paper materials

Helping the earth stay beautiful for the future

Sony Group is involved in a variety of environmental conservation activities, one of them being using paper-based product packaging instead of relying only on plastic packaging.

What is Sony’s “Original Blended Material”?

“Original Blended Material” is a durable paper material developed by Sony. It is suitable for a diverse range of packaging and has less of an impact on the environment than virgin plastics.

The birth of “Original Blended Material”

Made from sustainable materials

Harvested from a short growth plant for lower environmental impact compared to plastics

While most paper products come from mature perennial trees, our blended packaging uses plants with a short growth cycle like bamboo and sugarcane. Production from plants with a short growth cycle generates less CO2 as they can be grown, sorted, and harvested as needed, compared to the logging and life-cycle care for perennials.

1. Perennial plant 2. Plant with a short growth cycle 3. Sapling 4. Growing tree 5. Lopping 6. Sorting & harvesting 7. CO2 absorption period

Sustainability through green materials
Developing versatile and sustainable packaging

Sony’s products come in a variety of differently shaped packages.
The same materials were used to make prototypes that could be changed into a variety of shapes by repeatedly adjusting the formula.

Creating awareness through our packaging

Reduction of cushioning and packing materials

The use of tactile, high quality materials—created with the environment in mind—both contributes to our own sustainability goals and also, we believe, triggers greater environmental awareness in our users.

With the whole package in mind

Outer box, inner box, sleeves, cushions... Everything is 100% Sony’s “Original Blended Material.”
It is a versatile material that can be moulded and used for a variety of purposes.

Sony logo embossed with paper material
Reduced ink use

Words and text can be reproduced through embossing, without the use of ink.

No unnecessary colouring

The final product is uncoloured to retain an appealing organic look, in addition to offering safer handling and lower resource use.

Image of paper material
Created with recycling in mind

Packages made of Blended Materials can be collected alongside other paper materials without the need for additional sorting, making recycling into new paper easy.

1. Recycled into new paper 2. Manufactured 3. Purchased 4. Collected as material 5. Processed as waste

Aiming Toward Sustainable Packaging

The Present and Future of Packaging

Portrait image of designer
Kenichi Hirose

Designer
Creative Centre
Sony Group Corporation

The purpose of using this material is to “communicate” to customers to make them more aware of the environment. We thought of telling them the “where,” the “what,” the “how” and the “why.” In essence, for Sony, environmental awareness is not something that can be achieved simply by providing products. Environmental cycles occur depending on the actions of those who understand that concept. Based on this idea, we visited various environments, carefully selected raw materials and combined them by making the most of their characteristics to create materials that are functionally optimized, and converted them into “materials for communication.” We hope this packaging will help to communicate the message to people.