Sony Group is involved in a variety of environmental conservation activities, one of them being using paper-based product packaging instead of relying only on plastic packaging.
“Original Blended Material” is a durable paper material developed by Sony. It is suitable for a diverse range of packaging and has less of an impact on the environment than virgin plastics.
Harvested from a short growth plant for lower environmental impact compared to plastics
While most paper products come from mature perennial trees, our blended packaging uses plants with a short growth cycle like bamboo and sugarcane. Production from plants with a short growth cycle generates less CO2 as they can be grown, sorted, and harvested as needed, compared to the logging and life-cycle care for perennials.
1. Perennial plant 2. Plant with a short growth cycle 3. Sapling 4. Growing tree 5. Lopping 6. Sorting ＆ harvesting 7. CO2 absorption period
Sony’s products come in a variety of differently shaped packages.
The same materials were used to make prototypes that could be changed into a variety of shapes by repeatedly adjusting the formula.
The use of tactile, high quality materials—created with the environment in mind—both contributes to our own sustainability goals and also, we believe, triggers greater environmental awareness in our users.
Words and text can be reproduced through embossing, without the use of ink.
The final product is uncoloured to retain an appealing organic look, in addition to offering safer handling and lower resource use.
Packages made of Blended Materials can be collected alongside other paper materials without the need for additional sorting, making recycling into new paper easy.
The Present and Future of Packaging
Sony Group Corporation
The purpose of using this material is to “communicate” to customers to make them more aware of the environment. We thought of telling them the “where,” the “what,” the “how” and the “why.” In essence, for Sony, environmental awareness is not something that can be achieved simply by providing products. Environmental cycles occur depending on the actions of those who understand that concept. Based on this idea, we visited various environments, carefully selected raw materials and combined them by making the most of their characteristics to create materials that are functionally optimized, and converted them into “materials for communication.” We hope this packaging will help to communicate the message to people.