Our OLED screens have more than 8 million self-illuminating pixels that are precisely and individually controlled. Because each pixel can be activated or turned off completely, the variation between light and dark is greatly enhanced compared to regular screens, with incredibly deep blacks and dazzling lights. Powered by Cognitive Processor XR and our unique panel control technology, colour and contrast are boosted for exceptionally realistic pictures. They deliver more accurate detail, depth and textures in dark scenes, making OLED TV especially good for movies.
Powered by our Cognitive Processor XR, our OLED TVs bring more than a billion colours to the screen. Together with our wide colour gamut panel and human-centric processor, it analyzes the saturation, hue and brightness of every colour to deliver natural shades and exceptional detail.
Our Cognitive Processor XR™ analyzes visual information and enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.
With Acoustic Surface Audio+ on Sony OLED TVs, sound comes directly from the screen, precisely aligning what you hear with what you see, making viewing much more immersive.
Our LCD televisions with backlighting fill the screen with brightness, reproducing colourful scenes even in bright rooms. Our Mini LED and Full Array LED TVs are powered by our Cognitive Processor XR for truly superlative contrast. When combined with our unique backlight control technologies, on-screen lighting is precisely controlled for brighter scenes, full of true-to-life contrast.
Our latest Mini LED TVs control areas of the backlight, so both dark and bright subjects are presented clearly. Because Mini LEDs are much smaller and denser than conventional Full Array LEDs, they need far more precise control. Our Mini LED TVs have highly accurate backlight control that’s unique to Sony–XR Backlight Master Drive. This is why you’ll see the best and most accurate contrast possible, without flare. Scenes are full of dazzling lights, deep blacks and natural mid tones
With a Full Array LED backlight there are LEDs across the whole screen. This means that the power and intensity of the LEDs can be adjusted much more precisely according to the scene. So, light goes where it’s needed, and dark parts stay dark. In addition, XR Contrast Booster adjusts brightness for high peaks in glare and deep blacks in shadow. Scenes look real with extra depth and detail.
Today’s 4K TVs with enhanced resolution keep pictures sharp and smooth, even when sitting close to the screen or watching larger screens. As a rule, we recommend the height of the TV to be two-thirds the distance between the TV and your viewing position.
Viewing distance: ①90 cm (49 in) ②100 cm (55 in) ③120 cm (65 in) ④140 cm (75 in) ⑤160 cm (85 in)
With thinner bezels on our latest televisions, you can now choose a larger screen without increasing the overall size of your TV. Your viewing will also be more immersive as you’ll find yourself focusing on the action, not the frame around the screen.
Movies include a lot of dark scenes so it’s important to have a TV with deep blacks and dazzling lights to bring scenes alive with depth and detail. You’ll also want harmony between what you see and what you hear so you can enjoy a more realistic, theatre-like experience.
The main issue when watching fast-moving sports like football and motor racing is blur. Make sure you choose a TV with enhanced sharpness to keep the action clear.
OLED features millions of independently illuminated pixels for extraordinary sharpness. Even when watching fast-moving sports, you’ll see minimal afterimage or blur.
Look out for XR Motion Clarity™, a Sony technology that reduces blur by inserting black images between images. It uses an independent panel control to optimize light emission and keep scenes clear without losing brightness.
(1) Image with XR Motion Clarity
(2) Image without XR Motion Clarity
With 4K/120fps as specified in HDMI 2.1, our TVs give you smooth and clear movement for responsive gameplay.
Although 4K TVs are becoming increasingly popular, some TV programmes, including shows and news bulletins, are still being broadcast in less than 2K. Look for TVs with XR 4K Upscaling, which upscale low-resolution content to close to 4K using a unique Sony database.
Discover new movies and shows with suggestions based on what you’ve watched and what interests you. You can even add to your Watchlist right from your phone, so your recommendations are always up to date. Google Play brings 7,000+ apps and games to your TV.
With Sony’s Acoustic Surface Audio technology, the screen vibrates so that sound appears to follow the action and come from the place where it is supposed to come from.
With Sony’s Acoustic Multi Audio, sound seems to come directly from the centre of the screen, closely matching pictures.