- New OLED panel with widest-ever colour spectrum
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Screen speaker with Processor XR turns any sound immersive
- Discover new ways to enjoy TV with BRAVIA CAM supplied
- New OLED panel with widest-ever colour spectrum
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Screen speaker with Processor XR turns any sound immersive
- Discover new ways to enjoy TV with BRAVIA CAM supplied
Model and price
- 139 cm (55")
- 164 cm (65")
$3,999.99
$5,199.99
- OLED delivers unprecedented black, contrast and colour
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Screen speaker with Processor XR turns any sound immersive
- Multi-position stand for versatile TV placement
- OLED delivers unprecedented black, contrast and colour
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Screen speaker with Processor XR turns any sound immersive
- Multi-position stand for versatile TV placement
Model and price
- 139 cm (55")
- 164 cm (65")
- 210 cm (83")
$2,599.99
$3,599.99
$7,199.99
- OLED delivers unprecedented black, contrast and colour
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Screen speaker with Processor XR turns any sound immersive
- Multi-position stand for versatile TV placement
- OLED delivers unprecedented black, contrast and colour
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Screen speaker with Processor XR turns any sound immersive
- Multi-position stand for versatile TV placement
Model and price
- 139 cm (55")
- 164 cm (65")
- 195 cm (77")
$2,399.99
$2,799.99
$4,299.99
- OLED delivers unprecedented black, contrast and colour
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Screen speaker with Processor XR turns any sound immersive
- Multi-position stand for versatile TV placement
- OLED delivers unprecedented black, contrast and colour
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Screen speaker with Processor XR turns any sound immersive
- Multi-position stand for versatile TV placement
Model and price
- 139 cm (55")
- 164 cm (65")
- 195 cm (77")
$1,499.99
$2,199.99
$3,799.99
- Mini LED for high contrast and brightness, precisely controlled by XR Backlight Master Drive
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound in harmony with picture for an immersive experience
- Seamless Edge design keeps you focused on the picture
- Mini LED for high contrast and brightness, precisely controlled by XR Backlight Master Drive
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound in harmony with picture for an immersive experience
- Seamless Edge design keeps you focused on the picture
Model and price
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$3,299.99
$4,699.99
$5,999.99
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound-positioning tweeters turn any sound immersive
- Seamless Edge design keeps you focused on the picture
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound-positioning tweeters turn any sound immersive
- Seamless Edge design keeps you focused on the picture
Model and price
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$1,999.99
$2,999.99
$4,499.99
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound-positioning tweeters turn any sound immersive
- Minimalist design with narrow bezel for less distractions
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound-positioning tweeters turn any sound immersive
- Minimalist design with narrow bezel for less distractions
Model and price
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$1,499.99
$1,699.99
$2,599.99
$3,499.99
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound-positioning tweeters turn any sound immersive
- Minimalist design with narrow bezel for less distractions
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound-positioning tweeters turn any sound immersive
- Minimalist design with narrow bezel for less distractions
Model and price
- 126 cm (50")
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
$1,199.99
$1,299.99
$1,499.99
$2,199.99
Award Winner
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Multi-dimensional sound from the screen with Acoustic Surface Audio+™
- Find entertainment by voice with Android TV™
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Multi-dimensional sound from the screen with Acoustic Surface Audio+™
- Find entertainment by voice with Android TV™
Model and price
- 139 cm (55")
- 164 cm (65")
- 195 cm (77")
Price unavailable
Price unavailable
Price unavailable
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Model and price
- 139 cm (55")
- 164 cm (65")
Price unavailable
Price unavailable
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Model and price
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
Price unavailable
Price unavailable
Price unavailable
Price unavailable
Price unavailable
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Model and price
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
Price unavailable
Price unavailable
Price unavailable
Price unavailable
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinema thrills with Dolby Vision® and Dolby Atmos®
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinema thrills with Dolby Vision® and Dolby Atmos®
Model and price
- 108 cm (43”)
- 126 cm (50")
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$849.99
$999.99
$1,099.99
$1,499.99
$1,799.99
$3,299.99
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalized content and new entertainment with Google TV™
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalized content and new entertainment with Google TV™
Model and price
- 108 cm (43”)
- 126 cm (50")
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$849.99
$899.99
$999.99
$1,199.99
$1,599.99
$2,599.99
- Remarkable realism of 4K HDR Processor X1™
- Over a billion colours with TRILUMINOS PRO™
- Experience cinema thrills with Dolby Vision and Dolby Atmos
- Remarkable realism of 4K HDR Processor X1™
- Over a billion colours with TRILUMINOS PRO™
- Experience cinema thrills with Dolby Vision and Dolby Atmos
Model and price
- 108 cm (43”)
- 126 cm (50")
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$749.99
$799.99
$899.99
$1,199.99
$1,599.99
$2,499.99
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalized content and new entertainment with Google TV™
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalized content and new entertainment with Google TV™
Model and price
- 108 cm (43”)
- 126 cm (50")
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
$699.99
$799.99
$849.99
$999.99
$1,399.99
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinematic thrills with Dolby vision and Dolby Atmos
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinematic thrills with Dolby vision and Dolby Atmos
Model and price
- 108 cm (43”)
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
Price unavailable
Price unavailable
Price unavailable
Price unavailable
Price unavailable
Price unavailable
- Beautiful picture with 4K Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalized content and new entertainment with Google TV
- Beautiful picture with 4K Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalized content and new entertainment with Google TV
Model and price
- 139 cm (55")
- 164 cm (65")
$799.99
$979.99
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