Award Winner
- Picture Processor X1™ Ultimate for unparalleled realism
- Unprecedented contrast with Backlight Master Drive™
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Acoustic Multi-Audio™ for an immersive viewing experience
- Picture Processor X1™ Ultimate for unparalleled realism
- Unprecedented contrast with Backlight Master Drive™
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Acoustic Multi-Audio™ for an immersive viewing experience
Model and price
- 215 cm (85'')
- 248 cm (98'')
$11,999.99
$79,999.99
Award Winner
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Multi-dimensional sound from the screen with Acoustic Surface Audio+™
- Find entertainment by voice with Android TV™
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Multi-dimensional sound from the screen with Acoustic Surface Audio+™
- Find entertainment by voice with Android TV™
Model and price
- 139 cm (55")
- 164 cm (65")
- 195 cm (77")
$2,799.99
$3,499.99
$4,999.99
Award Winner
- OLED delivers unprecedented black, contrast and colour
- Pixel Contrast Booster™ optimizes colour for extraordinary contrast
- Picture Processor X1™ Ultimate for unparalleled realism
- Acoustic Surface Audio+™ technology provides multi-dimensional sound
- OLED delivers unprecedented black, contrast and colour
- Pixel Contrast Booster™ optimizes colour for extraordinary contrast
- Picture Processor X1™ Ultimate for unparalleled realism
- Acoustic Surface Audio+™ technology provides multi-dimensional sound
Model and price
- 139 cm (55")
- 164 cm (65")
$2,499.99
$4,999.99
Award Winner
- Picture Processor X1™ Ultimate for unparalleled realism
- X-Wide Angle ensures beautiful pictures from all sides
- Amazing contrast with X-tended Dynamic Range PRO
- Fast action stays smooth and clear with X-Motion Clarity
- Picture Processor X1™ Ultimate for unparalleled realism
- X-Wide Angle ensures beautiful pictures from all sides
- Amazing contrast with X-tended Dynamic Range PRO
- Fast action stays smooth and clear with X-Motion Clarity
Model and price
- 164 cm (65")
- 189 cm (75”)
$2,499.99
$3,999.99
- Sony’s OLED quality in compact 48-in screen size
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Sound in harmony with picture for an immersive experience
- Sony’s OLED quality in compact 48-in screen size
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Sound in harmony with picture for an immersive experience
Model and price
- 121 cm (48”)
$2,499.99
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Model and price
- 139 cm (55")
- 164 cm (65")
$2,499.99
$3,299.99
- OLED delivers unprecedented black, contrast and colour
- 4K HDR Processor X1 Extreme for outstanding realism
- Discover a new way to experience TV with Acoustic Surface™ technology
- No stand and four super-thin frames keep your focus on screen
- OLED delivers unprecedented black, contrast and colour
- 4K HDR Processor X1 Extreme for outstanding realism
- Discover a new way to experience TV with Acoustic Surface™ technology
- No stand and four super-thin frames keep your focus on screen
Model and price
- 139 cm (55")
- 164 cm (65")
- 195 cm (77")
$2,999.99
$3,999.99
$9,499.99
Award Winner
- OLED delivers unprecedented black, contrast and colour
- 4K HDR Processor X1 Extreme for outstanding realism
- Discover a new way to experience TV with Acoustic Surface™ technology
- Find entertainment by voice with Android TV™
- OLED delivers unprecedented black, contrast and colour
- 4K HDR Processor X1 Extreme for outstanding realism
- Discover a new way to experience TV with Acoustic Surface™ technology
- Find entertainment by voice with Android TV™
Model and price
- 139 cm (55")
- 164 cm (65")
$2,499.99
$3,999.99
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Model and price
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$1,299.99
$1,599.99
$2,299.99
$3,499.99
$4,999.99
- Picture Processor X1™ Ultimate for unparalleled realism
- Acoustic Multi-Audio™ for an immersive viewing experience
- X-Wide Angle ensures beautiful pictures from all sides
- Find entertainment by voice with Android TV™
- Picture Processor X1™ Ultimate for unparalleled realism
- Acoustic Multi-Audio™ for an immersive viewing experience
- X-Wide Angle ensures beautiful pictures from all sides
- Find entertainment by voice with Android TV™
Model and price
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$1,299.99
$1,899.99
$2,999.99
$5,299.99
- Incredible 4K images with 4K HDR Processor X1™
- Acoustic Multi-Audio™ for an immersive viewing experience
- Find entertainment by voice with Android TV™
- Incredible 4K images with 4K HDR Processor X1™
- Acoustic Multi-Audio™ for an immersive viewing experience
- Find entertainment by voice with Android TV™
Model and price
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$999.99
$1,299.99
$1,799.99
Price unavailable
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinematic thrills with Dolby vision and Dolby Atmos
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinematic thrills with Dolby vision and Dolby Atmos
Model and price
- 108 cm (43”)
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$799.99
$849.99
$899.99
$1,199.99
$1,599.99
$2,499.99
Award Winner
- 4K HDR Processor X1 Extreme for outstanding realism
- Amazing contrast with X-tended Dynamic Range PRO
- Fast action stays smooth and clear with X-Motion Clarity
- Find entertainment by voice with Android TV™
- 4K HDR Processor X1 Extreme for outstanding realism
- Amazing contrast with X-tended Dynamic Range PRO
- Fast action stays smooth and clear with X-Motion Clarity
- Find entertainment by voice with Android TV™
Model and price
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$999.99
$1,099.99
$1,399.99
$2,499.99
$3,499.99
- Remarkable realism of 4K HDR Processor X1
- Enhanced 4K detail with 4K X-Reality PRO
- Wide colour gamut with TRILUMINOS Display
- Remarkable realism of 4K HDR Processor X1
- Enhanced 4K detail with 4K X-Reality PRO
- Wide colour gamut with TRILUMINOS Display
Model and price
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
$1,499.99
$2,499.99
$3,999.99
- Remarkable realism of 4K HDR Processor X1™
- Enhanced 4K detail with 4K X-Reality™ PRO
- Wide colour gamut with TRILUMINOS™ Display
- Remarkable realism of 4K HDR Processor X1™
- Enhanced 4K detail with 4K X-Reality™ PRO
- Wide colour gamut with TRILUMINOS™ Display
Model and price
- 152 cm (60")
- 177 cm (70”)
$1,399.99
$1,799.99
- Uncover the detail with 4K HDR
- Enhanced 4K detail with 4K X-Reality™ PRO
- Find entertainment by voice with Android TV™
- Uncover the detail with 4K HDR
- Enhanced 4K detail with 4K X-Reality™ PRO
- Find entertainment by voice with Android TV™
Model and price
- 108 cm (43”)
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
$749.99
$799.99
$849.99
$1,199.99
- Amazing contrast with X-tended Dynamic Range PRO
- Remarkable realism of 4K HDR Processor X1
- Wide colour gamut with TRILUMINOS Display
- Android TV for movies, games and connectivity
- Amazing contrast with X-tended Dynamic Range PRO
- Remarkable realism of 4K HDR Processor X1
- Wide colour gamut with TRILUMINOS Display
- Android TV for movies, games and connectivity
Model and price
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
$1,199.99
$1,399.99
$1,999.99
$3,299.99
- Remarkable realism of 4K HDR Processor X1
- Wide colour gamut with TRILUMINOS Display
- Android TV for movies, games and connectivity
- Remarkable realism of 4K HDR Processor X1
- Wide colour gamut with TRILUMINOS Display
- Android TV for movies, games and connectivity
Model and price
- 164 cm (65")
- 189 cm (75”)
$1,499.99
$2,999.99
- Wide colour gamut with TRILUMINOS Display
- Enhanced 4K detail with 4K X-Reality PRO
- Android TV for movies, games and connectivity
- Wide colour gamut with TRILUMINOS Display
- Enhanced 4K detail with 4K X-Reality PRO
- Android TV for movies, games and connectivity
Model and price
- 108 cm (43”)
- 123 cm (49'')
- 139 cm (55")
$799.99
$849.99
$899.99
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