Article ID : 00011740 / Last Modified : 07/23/2019Print

A chime or tone sound is heard and the SONY logo appears every time the TV powers on.

    IMPORTANT: This article applies only to specific products and/or operating systems. Check Applicable Products and Categories for details.

    The power-on chime or sound that you hear when the TV is turned on along with the on-screen SONY text is an indication to let you know that the TV is being powered on. This is part of the normal operation and cannot be turned off or disabled without the latest system software update. Downloads are posted on your model support page.


    • The sound level is set according to the volume level that the television was set to when it was powered off last.
    • After following the steps to download and install the update, the option to turn off the key tone setting will be available in the menu.
    1. Download and install the latest system software update.
    2. Using the supplied remote, press the MENU button.
    3. Select Settings.
    4. Select Setup.
    5. Select Start-up Sound.
    6. Select Off.