BRAVIA XR MASTER Series A95K

Our brightest, widest ever OLED colours
TELEVISIONS

A95K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A95K Series
Picture of A95K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

139 cm (55")

XR-55A95K

Price unavailable

164 cm (65")

XR-65A95K

Price unavailable

Award Winner
Logo of CES® Innovation Awards 2022 Honouree
CES® 2022 Innovation Awards Honouree, award to XR-65A95K MASTER Series 65‑in TV
Logo of CES® Innovation Awards 2022 Best of Innovation
CES® 2022 Best of Innovation Awards Honouree, award to BRAVIA CAM
Logo of CES® Innovation Awards 2022 Honouree
CES® 2022 Innovation Awards Honouree, award to BRAVIA CORE
Next-generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly life-like experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast and beautifully vivid colours. 

Our widest palette of colours, natural and bright

The new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

Enjoy real-life depth with pure blacks and brighter colours

Pairing our XR OLED Contrast Pro and OLED (QD-OLED) panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colours. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.

Musician in a concert playing the violin with sound waves
Screen is the speaker—pictures and sound in harmony

Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen, with pictures and sound in total harmony for a truly immersive experience.

Discover new ways to enjoy TV with BRAVIA CAM

You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.

Close-up of woman controlling TV hands-free
Hands-free help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “OK Google, what should I watch?” Even get answers on screen, control smart-home devices and more. 

Dual Style—made to fit your lifestyle

This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony. 

The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety.

Bring the cinematic experience home; enjoy movies included with BRAVIA XR™
Perfect for PlayStation®5
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Renew, recycle and reduce, designed for the environment 

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality, but also reduce power consumption.

Watch our 2022 BRAVIA XR™ TV press release
XR Picture
Split-screen close-up of fruit including berries and peaches, showing colour enhancement with XR Triluminos Pro+
Our widest spectrum of colours, beautiful for the human eye

This new OLED(QD-OLED) TV with millions of individual, self-illuminating pixels delivers more colours than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every colour is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

Pure blacks and brighter colours with real-life depth

Our Cognitive Processor XR™ analyzes visual information, enhancing pictures in the same way as your eyes focus for extraordinary depth and colour. Powering our OLED(QD-OLED) panel with XR OLED Contrast Pro, this TV delivers up to 200% as much colour brightness as conventional OLED TVs so you can enjoy true contrast with pure blacks and the brightest colours.

Fireworks at night showing contrast in light and dark
Fireworks at night showing contrast in light and dark
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Close-up of the feathers in a bird
Recreating lost texture, all your content upscaled to 4K

With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. 

Intelligent motion processing for smooth, fast-moving action

Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Image of woman on skateboard at skate park
Split-screen image of wall-mounted TVs with screenshot of blue crater in orange rock showing true colours from all sides
Beautiful colours from every possible angle 

Watching TV from the sides has never been so satisfying. Our next-generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles.

Less glare and reflection, immersive viewing

Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our OLED(QD-OLED) panel reduces this effect for incredible brightness, colour and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.

Comparison of screens showing hilltop town at night with and without low reflectivity
Discover picture technologies
 
XR Sound
Image of soundwaves from TV with Acoustic Surface Audio+
Screen is the speaker—powerful sound matches pictures

Sound comes directly from the screen with Acoustic Surface Audio+™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

More powerful, more realistic soundtracks

The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what’s on screen.

Close-up of actuator vibrating screen to create sound
Living room scene showing woman on sofa watching TV and surround-sound effect with XR Surround
All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround-sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity. 

Woman in busy street scene talking on cellphone, showing how Voice Zoom 2 makes speech easier to hear
Discover sound technologies
 
BRAVIA CAM
The optimal viewing experience, wherever you are 

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. This means audio—including dialogue—is clearer and more immersive with picture brightness tailored to your viewing environment.

Split-screen graphic showing a person watching TV from afar and a person watching from up-close
Every picture, optimized to your position in the room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.

The ideal sound experience from anywhere

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you’ll enjoy the same sound quality as if you’re sitting right in front of the TV.

Split-screen graphic showing a person listening to TV from the front and a person listening to TV from the side
Split-screen graphic showing a person listening to TV close-up and a person listening to another TV from afar
Hear voices clearly, no matter where you are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

Discover new ways to enjoy TV with BRAVIA CAM

Explore an array of fun new TV experiences with BRAVIA CAM, including gesture controls, video chat and many more.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM. 

Image of couple in living room waving at a friend during video chat
Close-up of BRAVIA CAM on top of BRAVIA TV
Easy to connect, easy to close

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

Smart TV Features
Woman controlling TV hands-free using her voice
What you want to watch, all in one place

Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organizes them just for you.

Just for you

Discover new movies and shows from across your subscriptions and content available to you. There’s even a special Kids Profile that helps you guide children to age-appropriate content so they’re never watching something they shouldn’t be. Set favourite kid themes, limit how long they can watch TV, and even set bedtimes.

Screenshot showing content for children on Google TV
Living room scene showing smart-home devices including light, robot cleaner, security camera and smart lock
Easily control your smart home

Use your voice to control smart-home devices throughout your home. Adjust room temperature, lighting, and more—just ask Google.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Images of cat and canoeist cast from smartphone to TV
Discover smart technologies
 
Simple Remote
Image of backlit remote in day and night environments
Simple and premium remote, easy to use even in darkness

We’ve completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easily find your lost remote with your voice

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say “OK Google, find my remote” or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.

Living room with sofa and Finder function activated to locate lost remote
Image of remote being cleaned with wipe
Easy to wipe, stays clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control all your devices with one smart remote

All your connected devices can be controlled with our smart remote. One-button-access to video-on-demand services brings shows and movies into your room in seconds.

Image showing how all connected devices can be controlled using one smart remote
Design
Dual Style—made to fit your lifestyle

This TV has been designed to work in two different styles. The Front position style with One Slate design focuses you on the screen for the most immersive experience possible without distractions. The Back position style allows you to set the TV very close to the wall so it harmonizes perfectly with your room.

Actual look may differ depending on TV size. This TV needs to be displayed on a shelf or plinth that is wider than the width of the TV stand for safety.

Front position style 
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Back position style
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Even more studio-quality entertainment, as the creator intended

With a range of technologies that preserve the creator’s intent, including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.
Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.
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Watch Netflix in studio quality, automatically optimized

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions.

Optimizing pictures for all your favourites

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movies including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Screenshot showing logo of BRAVIA CORE
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Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications and Features

Our innovative OLED (QD-OLED) panel, powered by Cognitive Processor XR™, provides unprecedented colour and pure black contrast.

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences, but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed