X720E | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV
Rediscover every detail in 4K
4K X-Reality™ PRO
4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analyzed and images sharpened and refined in real time. See the detail appear in buildings and trees.
Made to listen
Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you're watching.
Designed to keep your focus on the picture
Maximize your space, minimize your cables. This slimline TV is edged in a narrow aluminium frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires hidden at the front and rear.
Access YouTube™ instantly with one click
Go straight to YouTube and enjoy all your favourite videos. We have made YouTube faster than ever on this Internet-ready TV and included a YouTube button on the remote control for easy browsing.
TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.
DISCOVER WHAT MAKES A SONY TV SPECIAL
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences, but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed