Product Reviews

Hi CAS 64,

Thank you for being a loyal Sony customer for over 40 years, and for taking the time to share your feedback regarding your Sony X90J.

We are truly sorry to hear that your television has developed shadows and dark spots. This does not reflect the high standards of quality and long-term durability we aim to provide. Your experience is incredibly important to us, and we have shared your feedback directly with our product teams for continuous improvement.

In the meantime, we recommend trying a few troubleshooting steps to see if the display issue can be resolved:

1- Perform a Power Cycle: Unplug the TV's power cord from the electrical outlet, wait a full 2 minutes, and then plug it back in. This will completely reset the internal system hardware.

2- Check for Software Updates: Ensuring your TV has the latest firmware can sometimes resolve unexpected display anomalies. You can check for updates by navigating to: Settings > System > About > System software update.

If the issue persists after these steps, it may require hands-on assistance from a technician. Because the television is unfortunately past its one-year manufacturer's warranty, we suggest getting in touch with one of our authorized repair centers to explore available service options. You can locate a center near you by visiting:

https://us.esupport.sony.com/support/s/service?language=en_US

Thank you for considering Sony products!

Regards,
Dominick

Hi Josh94,

We are truly sorry to hear about the power issue you've encountered with your X90J after a software update. We understand your frustration, especially given the care you've taken with the unit. Please try a forced factory reset by unplugging the power cord, holding the power button on the TV (not the remote), and plugging it back in until the LED light turns green. We appreciate your feedback regarding your experience with our support team and will ensure it is shared with the appropriate departments.

Thanks for choosing Sony.

Best regards,
Eliab

Hi Chach1!
Thanks so much for sharing your feedback.
We are thrilled to hear that your X90J has served you so well over the years and that those "out of the box" settings were spot on for your home. We also really appreciate the honest breakdown of what you're looking for in a 50-inch model.

Thank you for being such a loyal part of the Sony family since 2021!
Best regards,
Estefany

Hi Clifff,

We are very sorry to hear that your XR-55X90J has experienced a terminal T-con failure. To ensure it isn't a temporary logic error, we recommend performing a forced factory reset by unplugging the TV, holding the power button on the unit itself while plugging it back in, and releasing once the status light turns green. If the screen remains unresponsive, we suggest visiting our Sony Service & Repair site: https://us.esupport.sony.com/support/s/service?language=en_US to find the nearest authorized technician in your area for a repair evaluation.

Thanks for choosing Sony.

Best regards,
Eliab

Thank you for sharing your feedback.

We are truly sorry to hear that your experience with the XR-75X90J has been negatively affected by bugs, lousy performance, and constantly dropping the WIFI connection. We sincerely apologize for the frustration this is causing. Constantly losing connectivity is certainly not the reliable experience we intend to deliver.

We understand that you may feel skeptical, but issues like constant WIFI dropping and general "bugginess" are frequently resolved by simple software and power management steps, as these issues are often related to temporary system glitches or network interference.

We strongly recommend performing these two steps as they often resolve persistent connectivity issues:

Full Power Cycle: Please unplug the TV's power cord directly from the wall outlet for about two minutes. Then plug it back in. This completely drains residual power and often clears minor software hiccups affecting the WIFI card.

Check for Latest Software Update: Ensure your TV is running the latest software, as updates frequently include stability and performance fixes for known bugs and connectivity issues.

We take your satisfaction seriously and regret that we have not met your expectations in this instance. If the steps above do not stabilize your connection, please contact our support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv so our specialists can guide you through specific troubleshooting tailored to your network environment.

Thank you for bringing this to our attention and for choosing Sony.

Best regards, Gus, Sony Social Media Team

Thank you for sharing your feedback, Bob9876.\n\nWe are truly sorry to hear about the issue you encountered with the display of your xr-55x90j\n after four years. It is disappointing when a product you love experiences a technical failure, and we certainly understand your frustration, especially since you enjoyed the fantastic color quality powered by our Cognitive Processor XR™.\n\nWhile we are glad to know the audio continues to work, a "bright black screen" with no picture often indicates a hardware issue with the backlight or panel. We want to help you explore any available options.\n\nPlease reach out to our dedicated Sony Support team so they can troubleshoot this issue with you and discuss potential service or repair paths. You can find their contact information on the official Sony support website.\n\nThank you again for being a Sony customer.\n\nBest regards, Gus, Sony Social Media Team

Hi Destroyer_Rick, we are incredibly pleased to hear such a comprehensive and insightful real-world review of the Sony BRAVIA X90J.
We're glad you appreciate its strong performance in 4K, HDR, color and that software updates have improved its gaming capabilities. Your thoughts on the Google TV interface's stability and user experience are invaluable to us.
It's great to know that our "Perfect for PS5" branding reflects real benefits, enhancing the connection between the console and your BRAVIA TV.

Thank you for your valuable insights, your long-term dedication to our products and for sharing your 9/10 rating. Your experience helps reinforce our dedication to innovation.

Thanks for choosing Sony!
Sincerely,
Stephanie

Hi Donutmom, We're glad that you are interested with the Sony 50 inch X90J 4K LED TV. Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR. Feel the intensity of the sun and experience all the stars of the night sky with Full Array LED and XR Contrast Booster 5. With outstanding picture quality, a flush bezel design, and HDMI 2.1 for next-gen gaming, the X90J 4K HDR LED TV is ready for everything.


I hope you find this information to be helpful, and thanks again for considering Sony!

Regards,
-Craig

Hi BecHDTV, great! We're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl

Awesome, Olimpo! We're glad you are impressed with the quality and performance of the TV. Enjoy and thanks for choosing Sony.
-Craig

Hi,

Thank you for your feedback.

We are sorry to hear that your XR-65X90J is slow and sluggish, and you're experiencing issues with the satellite tuner.

You can try these troubleshooting steps to fix the slowness issue:
- Disconnect all the external devices from the TV.
- Unplug the TV from the mains for 2 minutes.
- Make sure that the TV is running the latest software update: https://cutt.ly/EeNK2BcA.
- Delete cached data from your TV: Settings > Storage and Reset > Internal storage > Cached data.

If the issue remains, you can perform a factory reset for the TV: https://cutt.ly/DeNK82UF

If you need further assistance, you can contact us using this link: https://cutt.ly/leABWCVc

Ahmed @Sony Support UK

Hi Ray Raycon,

Thank you for the review. We are sorry to hear this issue with your TV. Our apologies for the inconvenience that this may have caused. For further assistance, you can email us at socialsupport@am.sony.com with the following details:

Name:
Username:
Model Number:
Issue:
Telephone Number:

We value you being a Sony customer. Thank you for letting us help assist you.

-David

Hi Bigcoug, Fantastic! We're extremely pleased to hear your satisfaction with the amazing performance of your XR50X90J. Thank you so much for the perfect star review and for commending Sony! - Romeo

Hi Pepipepi1234567890, fabulous! You've certainly made a great choice! We're thrilled to hear that you're satisfied with the amazing picture quality, reasonable price, and superb performance of your XR75X90J. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo

Hi,
Thank you for your review.

We're sorry to hear that our service hasn't satisfied your expectations, this is not the norm as we strive to deliver the best quality possible.
Having read your feedback about the service experience that you've faced, we would like to be able to offer some assistance, so please don't hesitate to contact us using the details here: https://bit.ly/2VBcJwW.


Omnia @Sony Support UK

Hi,
Thank you for your review.

We're glad to hear that you're enjoying your XR-75X90J, and hope you continue to enjoy it for years to come. We're delighted to keep you as one of our loyal Sony family members.

If you need any assistance in the future, you can contact us using this link: https://bit.ly/2NwYLXL

Omnia @Sony Support UK

Hi Jackie 42, Congratulations on getting your new TV. We are thrilled that you like the smart Google TV features and your investment is worth it. You chose the best TV brand! Thank you for purchasing the 50" X90J and for trusting rating! -Jess

Hi TBVS,

Thank you for the 5-star rating! We're glad to hear that you like your new Sony TV. If you need further assistance, please email us at socialsupport@am.sony.com with the following details:

Name:
Sony Username:
Model Number:
Issue:

Thank you for choosing Sony!
-David

Hi Diappointed by Sony,

Thank you for choosing and purchasing our X90J Full Array 4K Ultra HD Smart TV (Google TV). This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.

We're more than happy to help you out. We're going to take a look with your case number. For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J

We are sorry for the inconvenience and hope to speak to you to resolve this matter.

Regards,
David

Hi Crazycandle,

That's really cool! You definitely made the right choice with this X90J Full Array LED 4K Ultra HD Smart Google TV. We are thrilled to hear you are having an enjoyable watching experience with this TV and you appreciate the smart Google TV features that make your life more fun and entertaining. This TV doesn't support Screen mirroring (Miracast) function. However, you can set up the Chromecast built-in (Google Cast) feature or AirPlay as an alternative to the Miracast or Screen mirroring. Chromecast built-in or AirPlay allows you to display (cast) your favorite websites and app screens on your mobile device directly to the TV.

With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you for the 5-star rating and for choosing Sony! Have a great day! -Jess

Hi Brillomick, Thank you for the positive review! We're very pleased to hear you like the compatibility between different products, amazing picture quality, and overall features of your Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam

Hi Ltfluffy1, thanks for choosing and purchasing our product. We're sorry to hear that you have issues with your Sony unit. This is not the experience we want your to have. Let's isolate the issues by following these:

For wi-fi issues, please follow this link:

https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-06_15.html?utm_source=glean

For picture and sound sync, please check this link:

https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-05_10.html?utm_source=glean

For no sound issues, please isolate it by following this link:

https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-05_01.html?utm_source=glean

May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

Full Name:
Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J

We are sorry for the inconvenience and hope to speak to you to resolve this matter.

Sincerely,
~Earl

Hi LEDVa, You've made an excellent choice! We're thrilled to hear that you're satisfied with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam

Hi Santo Gerard,

We appreciate the 5-star rating and we're glad to hear that you like the easy to use functions, picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

-David

Hello,

Thank you for your review.
We're sorry to hear that you're facing issues with your Sony XR-50X90J TV.
Having read your feedback about this issue, we would like to be able to offer some assistance, so please don't hesitate to contact us using the details here: https://bit.ly/2VBcJwW
Also, we're sorry to hear that our service hasn't satisfied your expectations, this is not the norm as we strive to deliver the best quality possible. We are always delighted to hear from our customers, and are always working to develop our products to suit your needs. We've flagged your feedback as voice of customer, to the concerned team for future consideration.

Mazen @ Sony Support UK

Hi Doug58, You've made an excellent choice! We really appreciate you being a loyal Sony customer and helping to share the word about us. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam

Hi All1sonn,

We are sorry to hear that your Sony TV will not turn on. This is definitely not the customer experience we want you to have. To isolate and hopefully resolve this power issue with your BRAVIA, please visit the links below for the steps:

- https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-08_03.html
- https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-08_05.html

We take all user input seriously and will make sure your comments reach the appropriate person. If you are still having the same issue, you can email us at socialsupport@am.sony.com with the following details:

Name:
Sony website Username:
Model Number:
Issue:
Telephone Number:

Sincerely,
Vincent

Hello Tony3498,

Good day and thank you for your purchase. We're sorry to hear that your Sony XR65X90J TV is not working or not turning on. We appreciate you taking the initiative to do some troubleshooting steps found in our support website. You may also follow these steps for Power Reset:

Power Reset:
Unplug the TV power cord from the electrical outlet for at least 30 seconds, then plug it back in.

Disconnect all external devices connected to the TV.

Turn on the TV using the remote or the power button on the TV.

If the issue still occurs after following the above instructions, repair may be required.


May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:

Name:
Sony.com
Username:
Telephone Number:
Model Number:
Issue:

We are sorry for the inconvenience and hope to speak to you to resolve this matter.


Best regards,
Marco

Hi Gsloot, We are thrilled to hear that your Sony BRAVIA is the best TV ever for you. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent

Hi Bravia X90J, Awesome! We are glad to hear that you are happy with your new Bedroom TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl

Hi DeanK,
Thank you for your time writing this review. We're sorry to hear what happened on your TV. This is definitely not the experience we want you to have with our product. We'd like to help and do the best possible for you.

May we contact you and get more information? If so, please email the below information to socialsupport@am.sony.com:
Name:
Sony.com Username:
Telephone Number:
Model Number:
Issue:
Case number:

We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris

Hi hrobbhappwi77, Thank you for the amazing review! We're very pleased to hear you like the excellent picture quality, ease of setup, optional Google TV assistant and internet connection, and accessible input ports for your devices. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam

Hi M45Crystals, That's awesome! Thanks for sharing your wonderful experience. We are glad that you like everything about your new Sony BRAVA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for your purchase. Enjoy! Vincent

Hi Kay,

We are really sorry if our XR50X90J didn't live up to your expectations. This is certainly not the news we'd like to hear from you. Regarding your concern, the picture quality of the TV usually depends on the signal and content. The X90J BRAVIA XR Full Array LED 4K Ultra HD HDR Google TV features XR Picture for deep, natural, beautiful pictures from any angle with minimal light reflection. It also has XR Contrast Booster 5 that adjusts brightness for higher peaks in glare and deeper blacks in shadow. To isolate the problem, please try adjusting the picture settings of the TV according to your preferences and see if it improves your overall viewing experience:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/articles/00263533

And to achieve the best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials.

We want to make sure you’re taken care of and help check on your TV. May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

Full Name:
Sony.com Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the TV:

We value you being a long time Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

Thank you for letting us help assist you.

Sincerely,

Romeo
Sony Social Support