Z9F| MASTER Series | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
"These new TVs want to change the way you watch Netflix"
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"Sony MASTER Series TVs Wow with Netflix Calibrated Mode"
"These TVs look absolutely stunning"
"The level of detail and realism is at an all new level"
"Sony's new MASTER Series 4K TVs make Netflix look better than ever"
See how we mastered picture quality
Discover how we've combined our most powerful processor and MASTER Series picture technologies to create a thrilling entertainment experience on this Android smart TV.
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.
Every shade of colour from any angle
See vivid real world colours, even from the sides, on this wide angle TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS Display to be enjoyed from any angle.
Detail revealed through exceptional contrast
Enjoy beautiful night shots, full of dazzling lights and deeper blacks. With up to twelve times the contrast of conventional LED TVs, this 4K Ultra HD TV with X-tended Dynamic Range™ PRO ensures dark scenes are darker and bright scenes brighter.
Every movement, beautifully clear
Our X-Motion Clarity™ technology keeps fast action smooth and clear. Moving images are precisely controlled to minimize blur. Even during high speed scenes, pictures stay true with no loss in brightness.
Go cinematic with a Soundbar
Pair your TV with this Soundbar and enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for an authentic viewing experience, while Dolby Atmos™ fills the room with immersive surround sound.
Make smart even smarter
You can ask your Google Assistant to find your favourites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice — there's no smarter way to run your life.
Connect with Google Home
Connect Google Home for seamless hands-free control of your Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.
Watch the video
Designed to keep your focus on the picture
No distractions, just beautiful pictures. The narrow, exquisitely designed aluminum frame keeps you focused on the screen, while cables stay cleverly hidden at the back and the front.
Our Android 4K TVs are recommended by Netflix
Netflix have created an easy way for you to identify TVs with better performance, easier app access and new features that make for a better smart TV. Netflix Recommended TVs help you to enjoy popular shows and movies with a dedicated button and voice control.
TV How-to videos
Got questions about how to set-up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.
SEE HOW SONY IS MAKING TV EXCITING
Special Offers and Promotions
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences, but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed