BRAVIA XR MASTER Series Z9J

See the world with extraordinary 8K clarity

See how close you can get to the real world on this big screen 8K TV, powered by our revolutionary Cognitive Processor XR™.

TELEVISIONS

Z9J | BRAVIA XR | MASTER Series | Full Array LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9J Series
Picture of Z9J | BRAVIA XR | MASTER Series | Full Array LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

189 cm (75”)

XR-75Z9J

Price unavailable

215 cm (85'')

XR-85Z9J

Price unavailable

World's first TVs with cognitive intelligence

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Visionary 8K pictures, as perceived by the human eye

Enjoy 8K picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and immersive brightness.

Turn any sound into a truly immersive experience

Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Try saying “Ok Google, turn on the TV” or ask Google to find a specific title, search by genre and get personalized recommendations on what to watch by saying, “Ok Google, what should I watch?". Even get answers on-screen, control smart-home devices and more.

Bring the cinematic experience home, enjoy movies included with BRAVIA XR

10 Movies to redeem, 24 Months unlimited streaming.*

Terms and Conditions Apply. *Bloodshot only available to redeem.

Recycle. Renew. Reduce.

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.

XR Picture
Detail of flowers showing subtle shades and hues in the petals
A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Real life depth with deep blacks and intense brightness

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyzes data, enhancing picture quality in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights. 

Images on screen showing extreme contrast and real life depth
Close-up of eagle showing 8K clarity
Recreating lost 8K texture, the intelligent way

Whatever the content or source, you’ll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world picture quality. See details such as naturally defined feathers and sharply outlined claws. 

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave
Comparison of screens with and without X-Anti Reflection
Beautiful pictures from any angle

The X-Wide Angle panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less light reflection.

Discover picture technologies
 
XR Sound
Image of singer at a concert
The frame is the speaker, sound matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound follows the action on-screen for a truly immersive experience. Front-facing subwoofers provide powerful bass to compliment the rest of the sound, no matter where you place your TV.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Living room scene showing surround sound effect with XR Surround
Woman in busy street scene showing how Voice Zoom 2 makes speech easier to hear
Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity. 

Discover sound technologies
 
Smart TV Features
Living room scene showing how Google Assistant creates a smarter home
Easily control your smart home

Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Image showing content cast from smartphone to TV
Image showing how all connected devices can be controlled using one smart remote
Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One button access to video-on-demand services brings shows and movies into your room in seconds.

Discover more smart features
 
Design
Minimalist design—all immersion, no distraction

Our minimalist one slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Actual look may differ depending on TV size.

Drag
Image showing three-way multi-position stand
Intuitive 3-way multi-position stand, versatile for any TV placement

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Close-up image of Flush Surface design
Metal Flush Surface for immersive viewing

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Rear image of TV showing cable management
Clutter-free, all-round beauty

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Detail of brushed aluminum remote with backlight
Premium brushed aluminum remote with backlight

The premium design remote in brushed aluminum with hairline finish feels ergonomic, while the illuminated keys are visible in the dark.

Supreme picture quality and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and colour sensors automatically adjusts picture and sound to your environment.

Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creator’s intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement that the director imagined. And as it’s Calman Ready, creators can even use it during production edits.  

Assistive Technology logo
Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications and Features

Get closer to the real world on this big-screen 8K TV, powered by our revolutionary Cognitive Processor XR™.

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