ILCE-7CR

Alpha logo

Alpha 7CR logo appears alongside the camera slowly rotating from front to side angle

Caption “Unparallelled resolution in a compact and lightweight body” over portait shot of male photographer raising the camera to take a shot

Caption “35mm full-frame back-illuminated CMOS sensor with 61.0 MP resolution (footnote: Approx., effective)” and Exmor R CMOS sensor logo alongside close-up image of the CMOS sensor

Caption “The latest image processing engine BIONZ XR” next to image of two processors

Caption “61.0 MP extraordinary resolution” over landscape shot of a town on hill; caption fades and the image magnifies to demonstrate the resolution, with the stone budlings clearly depicted

Portrait shot of female model looking to camera; shot magnifies to show clear focus on her eyes

Wide shot of stone buildings densely packed on a hillside; shot zooms in showing greater detail and a person walking uphill

Sequence of sample photographs: landscape shot of a town in a valley; black and white shot of female model walking past a stone wall; portrait shot of a man in sunglasses, laughing; vase of flowers in foreground, stone wall in bokeh background; landscape shot of barren hills with a cloud-filled sky; aerial shot of a grey, stone town with winding streets

Caption “High sensitivity, low noise, and wide dynamic range” with shot of candles in a stone alcove, the left side mostly in shadow

Caption “Consistently accurate exposure and colour” with shot of a female model posing next to a wall in a ray of light with a stone pillar in shadow in the foreground

Caption “5-axis optical in-body image stabilisation for a 7.0-step advantage (footnote: CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM. Long exposure NR off.” over animated illustration of camera’s in-body stabilisation

Caption “Pixel Shift Multi Shooting responds to changing conditions (footnote: The latest Imaging Edge Desktop^TM Viewer and Edit applications are required for compositing. Image compositing may not be successful if camera or subject movement causes blur.)” with multiple shots of the municipality of Gravina in Puglia; caption “240MP (footnote: Approx. effective.)” appears as shots combines into one; shot zooms in to show high resolution

Caption “Selectable RAW image sizes and quality depending on the application” with image of camera monitor displaying Raw File Type menu with file size options; cut to three versions of the same image, a landscape shot of green farming fields, in three different RAW image sizes: Large, Medium and Small

Caption “Quick switchover to high resolution APS-C (footnote: requires assignment to a custom button)” with two images of the hilltop town, left side full-frame, right-side showing APS-C cropped image, with a comparative table of image size below both images

Cut to caption “Evolution driven by AI Processing Unit” over shot of a young boy running away from the camera out from the shadows under a stone bridge into the light as the camera tracks his movements

Caption “The latest AI technology” with image of the Sony AI Processing Unit

Caption “Real-time Recognition AF, Camera uses subject form data for accurate recognition (Footnote: Only for human.)” over wide shot of female model walking along stone streets of a hilltop town as camera tracks her movements, then additional caption “Even when the subject only occupies a small portion of the screen”; sample photograph of female model; cut to mid shot of female model walking through a grassy field partly silhouetted against the sky, as camera tracks her face, with additional caption “Even when the subject is backlit”; cut to sample photograph of model looking to camera with face in focus even as backlit

Caption “Real-time Recognition AF, 60% improvement in human eye recognition (footnote: Sony internal tests, compared to the α7R IV)” with additional caption “Even when the subject is partially obscured” over shot of female model walking through town as passersby sometimes block her from view; cut to sample photograph of female model in the same setting with passersby in bokeh background and foreground

Caption “Reliable recognition of a wide range of subjects, Animal (Footnote: subject types other than the type specified may be erroneously recognised in some cases” over a shot of dog running through streets as camera tracks its eye; cut to sample portrait shot of dog with deep bokeh background, then portrait shot of a cat with deep bokeh background

Caption “Reliable recognition of a wide range of subjects, Insect (Footnote: subject types other than the type specified may be erroneously recognised in some cases” over sample photograph of dragonfly on a blade of grass with deep bokeh background

Caption “Reliable recognition of a wide range of subjects, Car (Footnote: subject types other than the type specified may be erroneously recognised in some cases.)” over footage of a white car driving a winding road towards the camera; cut to sample photograph of the white car

Caption “Reliable recognition of a wide range of subjects, Train (Footnote: subject types other than the type specified may be erroneously recognised in some cases.)” over sample shot of a tram passing under a bridge and moving towards the camera as it tracks its movement, cut to sample shot of tram with additional caption “Example image shot with a camera with the same Real-time Recognition AF system.”

Caption “693-point phase-detection AF with approx. 79% coverage” over wide shot townscape with a white car driving along a winding road as green squares indicating point phase-detection appear; cut to sample image of the white car in the townscape

Caption “Up to 8 fps continuing shooting of more than 1000 images at high speed (footnote: Hi+ mode. With mechanical shutter. Up to 6 fps when shooting with live view (Hi mode). Maximum continuous shooting speed will depend on camera settings.” over continuously shot sample photographs of the white car driving along the road with file type information JPEG Standard: More than 1000; JPEG Fine: 320; Compressed RAW: 36; Lossless Compressed RAW: 16

Caption “Creative Look 10 presets / 8 parameters” over five images cropped to fill the screen; an orange wheel next to a bush, a female model standing in grassy field; wide shot of fields; close-up shot of blue flowers; a ladder against the wall

Caption “Creative Look to make in-camera moods for stills and movies, 10 presets/ 8 parameters” over wide shot of fields and clouds in sky with Creative Look FL applied; cut to shot of shadows of flowers in a vase with the vase in bokeh foreground with Creative Look SH applied; cut to wide shot of a house in a grassy field framed against the horizon with Creative Look NT applied; then boxes of colourful fruit at a market with Creative Look VV2 applied; a black and white shot of female model walking past a stone wall with Creative Look BW applied

Caption “No compromise on operability and reliability despite the compact camera body” over shot of photographer walking with camera in hand

Caption “Advanced full-frame performance in a compact, lightweight body” over close-up shot of camera on a table as a hand reaches in to pick it up; cut to wide shot of photographer carrying camera as he hikes uphill; cut to close-up shot of hands holding camera and folding out vari-angle screen; then close-up shot of photographer’s hands as he squats to take a low-angle shot; shot of photographer raising camera to his eye to take a shot

Caption “Supplied grip extension for stable hold” next to image of camera as grip extension is attached to the camera base; then, close-up footage of a hand screwing the base on to the camera; cut to hands holding the camera with zoom lens, mic and grip attached for filming in an outdoor environment

Caption “2.36 million-dot (footnote: Approx.) XGA OLED viewfinder and 0.70x magnification (footnote: With 50 mm lens at infinity, -1 m^-1.), Can be set to 60 fps or 120 fps for smooth viewing” next to close up image of camera viewfinder, which then shows viewfinder internal structure; the image of camera zooms out and the body rotates to show the LCD monitor, which opens and closes at various angles with caption “3.0-type, vari-angle LCD monitor enhances shooting flexibility, 1.03 million-dot (footnote: Approx.) resolution”

Caption “Dust and moisture resistant design (footnote: Not guaranteed to be 100% dust and moisture proof.)” over illustration of camera with dust and moisture resistant parts highlighted

Caption “Image sensor anti-dust system: Charge protection coating on optical filter; Image sensor shift mechanism; Shutter when Power Off function” next to close-up image of camera with anti-dust system shutter closed.

Caption “Assignable front and rear dials” over close-up image of front dial highlighted, then camera rotates and back dial is highlighted

Caption “Still/Movie/S&Q dial” over close-up image of the dial highlighted

Caption “New Main Menu provides quick access to shooting settings” with image of camera monitor displaying main menu with key functions visible

Caption “Intuitive touch control, Touch Icon (for shooting)” over image of camera monitor with animated hand touching screen to change controls during shooting; caption “Pinch in/out, Swipe (for viewing)” as animated hand pinches in to zoom in on footage, then swipes to next picture

Caption “Mobility for high-definition movie recording in any situation” over close-up shot of videographer’s hands holding the camera as he moves backwards while shooting

Caption “Full-frame 4K 60/50p* recording (footnote: Angle of view is approx. 1.2x when shooting 4K 60/50p movies.” over portrait shot of female model moving walking towards camera with deep bokeh background

Caption “6.2K oversampled video, for sunning 4K imagery (footnote: When shooting Super 35mm at 30p or 24/25p.” over landscape shot of grassy fields and horizon with dusk sky

Caption “Log recording allows detailed grading for refined movies” over shot before grading of female mode sitting in a chair, then the right half of the shot changes to graded footage, demonstrating the contrast, before the entire image becomes fully colour graded

Caption “Log recording with Display LUTs” over shot of camera LCD monitor recording close-up footage of grasses; a hand reaches in and switches Display LUT On; cut to contrasting shots, left side shows the shot of the grasses with Display LUT: Off and right side, a richly coloured image with Display LUT: On.

Caption “S-Cinetone^TM makes it easy to create a cinema look” over portrait shot of female model leaning against a wall, looking towards camera

Caption “Real-time Tracking for movies” over shot of female model walking through grasslands, silhouetted against the sky as camera tracks her body movement

Caption “Active Mode* image stabilisation supports handheld movie shooting (footnote: Slight image crop in Active Mode. Active Mode not available when recording movies at 120p (100p), or when recording in S&G mode at 120- (100p).” with additional caption “Further stabilisation with compatible lenses (footnote: See Sony’s support web page for information on compatible lenses: https://www.sony.net/dics/fnc1002/)” over shot of videographer walking backwards and filming female model in bokeh foreground; cut to two sample shots of the female model walking, on the left “Active Mode: Off” and on right, a stabler shot with “Active Mode: On”

Caption “Extensive support with an expanding system” over image of the camera surrounded by various lenses

Caption “More than 70 E-mount lenses offer broad creative freedom” over variety of Sony E-mount lenses lined up

Caption “Accessories expand creative horizons, Lighting System” with image of three Sony flashes and Wireless Radio Commander

Caption “Accessories expand creative horizons, Audio System” over image of three cameras with different microphones attached and a line-up of different mics

Caption “Other features for stills. HEIF: High compression with excellent image quality; HLG still image mode; Anti-flicker shooting; High-frequency flicker-free shooting (Var. Shutter); Accurate AF in low EV -4.0 light; Full-time DMF; Focus bracketing; Easy. Stable transfers to smartphone” over close-up image of viewfinder

Caption “Other features for Movies: High frame rate (Full HD) recording at up to 120p (100p); 10-bit 4:2:2 HLG (Hybrid Log-Gamma); AI-based Auto Framing for movies; In-camera time-lapse creation; Breathing compensation (footnote: Compatible lenses are listed at: https://support.d-imaging.sony.co.jpsupport/ilc/breathing/en/ Angle of view and image quality may change slightly when this function is turned on. Full compensation may not be possible with some lenses. This function is not available when shooting movies at 120p, when using the S&Q mode at 120p, or when shooting stills”); Focus Map (footnote: The Focus Map function cannot be used in the following conditions: When the Focus Magnifier fi=unction is in use, when using digital zoom, during USG streaming, when no lens is mounted) / Peaking display during AF; UVC (USB Video Class) / UAC (USB Audio Class) USB streaming” over close-up shots of the camera body

Caption “Compact Size, Extreme Resolution”

Cut to α7CR logo with two Alpha 7CRs, silver on left and black on right

Caption “Expanding the Alpha 7C series” over image of three cameras, α7C II on left, α7CR in centre; α7C on right.

Sony logo

Caption “Sony, Alpha, Exmor R CMOS Sensor, BIONZ XR and S-Cinetone are registered trademarks of Sony Group Corporation or its affiliates. All other trademarks are the property of their respective owners. Product design, features, and specification are subject to change without notice. Product availability varies depending on market. Lenses and accessories are optional. Screen displays and effects used to illustrate some functions are simulated.”

Sequence of sample photographs: landscape shot of hilltop town, portrait shot of female model, wide shot of stone brick buildings in a hilltop town; landscape of shot of grassy fields at dusk; black and white shot of female model walking past a stone brick wall; portrait shot of male model in sunglasses, laughing; vase of flowers on a table with wall in bokeh background