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Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour

New 2023 BRAVIA XR™ TV Announcement

Watch now

THE LATEST

BRAVIA A95L in living room with books and plant beside TV and multicoloured artwork on screen

BRAVIA A95L

Infinite colours. Definitive contrast.

BRAVIA X90L in living room on stand with golden crystals on screen

BRAVIA X90L

Vibrant contrast.
Vivid colours.

BRAVIA X93L in living room with plant and books beside TV and red and orange crystals on screen

BRAVIA X93L

Dazzling light.
Deepest shadow.

BRAVIA X95L in living room with plant and books beside TV and multicoloured crystals on screen

BRAVIA X95L

Outright bright. Outstanding contrast.

Image of the HT-S2000 sound bar sitting on a wooden TV unit

HT-S2000

Surround sound, whatever you watch

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Dolby Atmos®/DTS:X® 3.1ch Soundbar | HT-S2000
HT-S2000
5
(1000)

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360 Spatial Sound Mapping 8K 7.2ch AV Receiver |STR-AN1000
STR-AN1000
3
(100)

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FE 50 mm F1.4 GM
SEL50F14GM
3.5
(200)

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ZX700 Walkman® ZX Series
NWZX707-B
4.5
(300)

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Sony’s “Road to Zero” environmental plan

Sony’s “Road to Zero” environmental plan

Discover Alpha Universe: inspiration & state-of-the-art imaging technology

Discover Alpha Universe: inspiration & state-of-the-art imaging technology

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